Distributor supply programme

Who this is for

More than 40% of Keling's output is sold overseas, and most of it goes through distributors — companies that hold stock, sell to hospitals and clinics in their own market, and carry the service burden afterwards. This page describes how that relationship works in practice, because it is different from a one-off project sale.

Starting: the mixed container

Almost nobody's first order with a new factory should be a full container of one model. It concentrates all the risk in a single specification decision made before you have seen how the product sells.

Keling accepts mixed containers for first orders. A typical opening order combines a few of each of:

• a three-function electric bed such as the KL-BC104, which is the volume seller in most markets;
• a basic manual bed such as the KL-BC106 or KL-BC108, for price-sensitive clinics and nursing homes;
• mattresses matched to the bed surfaces;
• a small quantity of side rails, headboards and castors as opening spare stock.

That lets you test which configuration your market actually buys before you commit a container to it.

Scaling: what stays stable

The thing distributors need most from a factory is boring: the product must not change silently. A side rail that no longer fits last year's bed, or a headboard in a slightly different white, destroys the value of held stock.

Keling manufactures in-house at a single production base, which is what makes specification stability possible. Where a change is necessary — a component improvement, a supplier change on an actuator — we notify it rather than ship it quietly, and we keep the superseded part available as a spare.

Protecting your installed base

Every bed you sell becomes a service obligation. The parts that fail are predictable: castors, side-rail latches, ABS headboards damaged by trolley impacts, handsets, and eventually actuators.

Keling catalogues those as separate product lines — castors, aluminium and stainless side rails, ABS side rails, ABS headboards and IV stands — so you can hold a small parts stock rather than scrapping beds or waiting months for a one-off shipment.

What we ask from a distributor

We are straightforward about this. A distributor relationship works when both sides commit something:

• Tell us your market honestly — what is specified, what price bracket sells, what your competition is shipping.
• Give us forecast visibility, even rough. It is what lets us hold material and shorten your lead times.
• Feed back failures. A warranty claim with photographs and the bed's production data is worth more to us than a polite silence, because it is what improves the next batch.

In return you get factory pricing, notified specification changes, a spare-parts line, documentation prepared for your registration process, and — where the volume supports it — market exclusivity on agreed terms.

Getting started

Send your company details, your market, and a rough idea of the models and volumes you expect. The export team will come back with distributor pricing, the MOQ per model, container loading figures and the registration documents your market requires.